Apple and Netflix Collaborate to Transform Formula 1 Viewing Experience in the U.S.
In an unprecedented collaboration, Apple and netflix have joined forces to offer live streaming of the Formula 1 Canadian Grand Prix across both Apple TV and Netflix platforms, providing American fans with simultaneous access to this thrilling event.This innovative partnership marks a important shift in how Formula 1 content is delivered in the united States.
Thorough Live Coverage Throughout Race Weekend
Netflix subscribers will enjoy exclusive live streams covering every aspect of the race weekend-from practice runs and qualifying sessions all the way through to the main race on May 24. This extensive coverage delivers an immersive experience that surpasses traditional sports broadcasting options previously available.
“Drive to Survive” Season Eight Reaches Wider Audiences
The collaboration also amplifies exposure for Netflix’s popular documentary series “Drive to Survive.” The eighth season, consisting of eight episodes that capture the excitement of the 2025 Formula One World Championship, will be accessible globally on Netflix and additionally on Apple TV within U.S. borders-significantly broadening its audience reach as it premieres today.
The Rising Popularity of Formula 1 Across America
The sport’s influence has expanded far beyond just broadcast viewership. For example, Brad Pitt stars in F1, a film inspired by racing culture currently nominated for Best Picture at this year’s Academy Awards-highlighting F1’s growing cultural significance. Meanwhile, “Drive to Survive” continues captivating millions by offering intimate behind-the-scenes narratives that transform conventional sports documentaries into compelling stories resonating with diverse American audiences.
apple’s Holistic Approach to Enhancing F1 Engagement
This alliance fits within Apple’s broader strategy for integrating formula 1 content throughout its ecosystem. Beyond streaming races and documentaries,Apple plans unique features such as interactive tours of global F1 circuits via Apple Maps; curated motorsport-themed playlists on Apple Music; fitness challenges inspired by driver training regimens through Apple Fitness+; plus dedicated F1 experiences showcased at their retail locations nationwide.
Netflix strengthens Its Position in Live Sports Streaming
This partnership represents another milestone as Netflix expands from hesitancy around live sports into securing rights for marquee events including NFL Christmas games,WWE Raw broadcasts,and Major League Baseball Opening Day celebrations. Adding Formula 1 further solidifies their commitment toward diversifying real-time sporting content offerings amid evolving viewer preferences.
A New chapter: Apple’s Exclusive Multi-Year U.S. Streaming Rights Deal with Formula 1
This joint venture coincides with Apple’s recently secured multi-year contract granting exclusive U.S. streaming rights for all twenty-four annual races-taking over from ESPN starting this season. Valued near $150 million per year-a notable increase from ESPN’s estimated $85 million-the agreement offers subscribers full access without extra charges. During ESPN’s final year broadcasting F1, average viewership hovered around 1.3 million per race.
The Future Landscape: Intensifying Competition Over Sports streaming Rights
Notably, reports dating back to early 2022 revealed that Netflix had been actively pursuing opportunities for acquiring U.S.-based media rights for Formula One prior to formalizing this partnership-highlighting how fiercely competitive streaming services have become over coveted live sports properties amid shifting global consumption habits.
