TWICE Embarks on a New Chapter with This Is for Album and Global Tour Announcement
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A Tribute to ONCE: The Heartfelt Message Behind the Album Title
The album title, This Is for, serves as a direct dedication to ONCE, TWICE’s loyal fanbase that has been instrumental in their journey. This project is crafted as an expression of gratitude and encouragement.
“our goal was always clear,” shares leader Jihyo through translation, “to inspire strength and confidence not only in our fans but within ourselves through the music we create.”
An Evolution in Sound: Embracing Diversity Through Solo and unit Tracks
This release marks a significant milestone where members experiment with new musical directions via solo performances and smaller unit collaborations-an approach they had not fully explored before at this scale. Although some individual tracks have been teased separately from the main album lineup, Nayeon reflects on this creative choice:
“We wanted to push boundaries by trying fresh sounds together before hitting the road again.”
Diverse Genres Highlighted Within One Cohesive record
- The pulsating electronic anthem “Right Hand Girl” contrasts sharply with “Peach gelato,” which channels retro hip-hop influences reminiscent of early 2000s urban beats.
- Mina describes recording these varied styles as vocally demanding yet fulfilling:
“Each song challenged me beyond my expectations-it was tough but incredibly rewarding.”
- Nayeon emphasizes how uplifting themes resonate most powerfully in tracks like “This Is For” itself and her favorite, “Right Hand Girl,” both celebrating resilience fostered by community support.
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Spotlight on Unit Performances: Showcasing Individual Strengths Within Group Synergy
The track “G.O.A.T.” (Greatest Of All Time), performed by Mina alongside Dahyun and Chaeyoung, playfully celebrates excellence within K-pop culture.Tzuyu acknowledges BTS’s global influence when discussing K-pop’s worldwide rise:
“Many artists paved the way internationally; BTS especially helped bring K-pop into mainstream global consciousness.”
A Symbolic Concept: The Meaning of ‘FOUR’ in Visual Presentation and Music Themes
The group appears united in promotional materials wearing coordinated blue outfits featuring “FOUR” emblazoned across their skirts-a nod to their fourth full-length album as well as its opening track titled “Four.” Their sleek black hairstyles complement this cohesive image that symbolizes collective strength.
Leader Jihyo explains during an online interview from Seoul that this concept embodies unity among nine members acting as one powerful entity:
“The song aims to uplift spirits while reinforcing our identity as nine individuals merged into a single force.”
A Global Powerhouse: TWICE’s Expanding influence Across Continents
TWICE has transformed since debuting in 2015 into one of K-pop’s most dominant acts worldwide. They have sold out major stadiums such as Tokyo Dome (capacity over 55,000) and SoFi Stadium (over 70,000 seats). Their latest releases topped Billboard charts including Billboard 200 and Top Album Sales with extraordinary margins-reflecting surging international popularity.
The group made history becoming the first Korean girl group honored at Billboard’s Women In Music Awards. Additionally, they broke barriers headlining Lollapalooza festival in August 2024-the first female K-pop act invited there. Streaming platforms report record-breaking figures; spotify alone registered over one billion streams for TWICE last year.
A Dual-Album Release Strategy Coupled With Extensive Touring Plans
TWICE recently unveiled their new album,This Is For , while preparing another studio project titled Enemy , slated next month primarily targeting Japanese audiences. To celebrate these launches globally, Part One of their Asia tour kicks off July19-20 at Incheon followed by stops across Japan (four cities), Macao, Bulacan (philippines), Singapore; then continuing onto Australia’s Sydney & Melbourne; Taiwan’s Kaohsiung; Hong Kong; plus bangkok.
Nayeon reflects on crafting both albums:
“We paced ourselves comfortably starting late last year through early this year so it never felt overwhelming-we’re excited now to share two distinct collections with fans worldwide.”
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