Meta Broadens AI Smart Glasses Collaborations with Prada Partnership

Meta is expanding its reach in the AI-powered smart glasses market by forming a new alliance with the prestigious Italian luxury brand Prada. This progress represents a strategic diversification beyond Meta’s established collaboration with eyewear giant EssilorLuxottica. The official release date for these Prada-branded smart glasses has not yet been disclosed.

Expanding Horizons: Fashion Meets Technology

Historically, Meta’s smart eyewear ventures have centered around partnerships within essilorluxottica’s extensive portfolio, which includes well-known names like Ray-Ban adn Oakley. The new partnership with Prada marks a deliberate move to engage directly with high-end fashion brands outside of EssilorLuxottica’s ownership. Notably, Prada has maintained a longstanding licensing relationship with EssilorLuxottica for producing premium eyewear, recently renewing this agreement to continue their collaboration.

The Impact of Ray-Ban Meta Smart Glasses

The Ray-Ban Meta AI smart glasses have set a strong precedent by selling millions of units globally since their launch. These devices blend advanced artificial intelligence technology seamlessly with classic design elements, attracting both tech-savvy users and style-conscious consumers worldwide.

Oakley Smart Glasses: What to Expect Next

Alongside branching into luxury fashion through prada, Meta is gearing up to introduce new smart glasses under the Oakley brand-another key player within the EssilorLuxottica family. Industry sources indicate that these upcoming models could be unveiled soon and are anticipated to retail near $360. Designed for active users, Oakley’s smart glasses aim to rival popular wearable gadgets such as Apple Watch and AirPods by incorporating augmented reality features tailored for dynamic lifestyles.