Amazon to Discontinue Freevee App, Integrating Content exclusively into Prime Video
Amazon has revealed plans to retire it’s standalone Freevee app by August 2025. Moving forward, viewers will be able to access Freevee’s extensive collection of free, ad-supported movies, TV shows, and live channels directly through the Prime Video platform.
Consolidating Streaming Services for a Seamless Experience
The announcement confirms that Prime Video will serve as the sole platform for all Freevee content. Users can continue enjoying a variety of popular original series and licensed programming without any subscription fees simply by logging in with their Amazon account on Prime Video.
This integration is part of Amazon’s broader strategy to unify its streaming offerings under one roof rather than operating multiple separate apps. The move aims to simplify navigation and improve content discovery across its ecosystem.
The Evolution from IMDb TV to Freevee
launched initially as IMDb TV in 2019 across markets such as the United States, United Kingdom, Germany, and austria, the service was rebranded as Freevee in 2022. Over time it gained recognition for delivering high-quality free entertainment supported by advertisements.
Popular Originals Now Featured on Prime video
- “The Marvelous Mrs. Maisel”, an acclaimed comedy-drama series celebrated for its sharp writing and vibrant characters;
- “Sneaky Pete”, a suspenseful crime drama revolving around identity theft and deception;
- “Good Trouble”, a compelling drama exploring social issues through engaging storytelling.
These titles have been transitioned into Prime Video’s “Watch for Free” section where they remain accessible at no cost beyond commercial breaks.
The Rising Popularity of Ad-Supported Streaming Platforms
this transition coincides with important shifts in how audiences consume television content. As of May 2025, streaming services collectively surpassed customary cable and broadcast networks in U.S. viewership for the first time ever. Notably,free ad-supported streaming TV (FAST) platforms like Pluto TV,Roku Channel,and Tubi accounted for nearly 6% of total television consumption during that period alone.
Key Insight: The surge in FAST channel usage highlights consumers’ growing preference for cost-free entertainment options funded by advertising revenue models.
A Calculated Step Toward Growth and Efficiency
The decision to phase out the separate Freevee app reflects Amazon’s focus on streamlining operations while preserving wide access to diverse content within one unified environment-Prime Video-which boasts over 250 million subscribers worldwide as of early 2025.
