Fanatics Launches Fanatics Markets: Pioneering Prediction Trading for Sports Enthusiasts
Fanatics, a prominent name in sports merchandise, has unveiled Fanatics Markets, its innovative prediction market platform. This new service is debuting across 24 states this week, including key regions such as California, Texas, Florida, adn Washington.
Expansive Event Categories for Trading
The platform offers users the prospect to speculate on a wide array of outcomes covering sports events, financial indicators, and cultural happenings. The launch is being executed in stages over several days. The initial rollout on Wednesday includes 10 states with contracts tied to sports results, economic data points, political developments, and financial market trends.
Looking forward to early next year, Fanatics intends to expand its offerings by adding contracts related to cryptocurrency assets, stock market forecasts, emerging technology trends, music industry shifts and more diverse categories.
Enhancing Fan Engagement Beyond Conventional Merchandise
The CEO of Fanatics Betting and Gaming emphasized that the company has consistently sought innovative ways for fans to deepen their connection through collectibles and interactive gaming experiences. With the introduction of Fanatics Markets, fans now have a secure and intuitive platform that allows them not only to predict outcomes but also potentially benefit financially from their insights into pivotal moments shaping both sports and culture.
The Rising Momentum of Prediction Market Platforms
The legalization surge in online sports betting has accelerated growth for prediction platforms such as Polymarket and Kalshi. Notably, combined trading volumes across these platforms neared $28 billion by October 2025, reflecting an increasing appetite among users for event-based speculation beyond conventional betting models.
This trend has motivated sportsbooks along with other industry stakeholders to develop proprietary event contract products as part of broader diversification efforts within the sector.
A Competitive Arena Taking Shape Among Industry Leaders
- DraftKings: Recently entered this space through acquiring Railbird in October 2025.
- FanDuel: Announced plans last November for launching a prediction market platform developed jointly with CME Group slated for release this month.
- Fanatics: Confirmed its entry earlier this year with Crypto.com providing essential pricing infrastructure support.
“This is merely the start,” remarked King during an interview on CNBC’s “Squawk on the Street.” “Although we are slightly behind some competitors at launch time,we anticipate exponential growth throughout the coming decade.”
User-Centric Design Coupled With Robust Security Measures
The pricing mechanism behind Fanatics Markets is powered by Crypto.com technology. Users enjoy access via a unified wallet system that integrates seamlessly across all facets of the broader Fanatics ecosystem. Furthermore,safeguards like deposit caps and session duration limits are implemented to encourage responsible engagement within this emerging marketplace surroundings.
Differentiated State-by-State Rollout Timeline
- Main Launch Wednesday (10 states): This phase covers Alaska, Delaware,Hawaii , Idaho , Maine , New Hampshire , North Dakota , Rhode Island , South Dakota​ , Utah .
- Broadening Reach Thursday (9 States): Includes Alabama , Minnesota , Mississippi , Nebraska , New Mexico Oklahoma Oregon South Carolina Wisconsin.
- < strong >prime Market Debut Friday (5 States): California Florida Georgia Texas Washington ‌are included here .
An Evolutionary Step Forward For Sports Fans’ Interaction Tools
“The introduction of prediction markets represents a natural progression,” King explained.“Sports fans increasingly seek novel avenues beyond traditional fandom – we’re delivering precisely those opportunities.”
“Prediction trading empowers enthusiasts with dynamic participation where they can apply knowledge about teams or cultural phenomena while enjoying potential monetary gains.”
