Sky Sports Secures Extended NFL Broadcast Rights for Three More Years
Sky Sports has reaffirmed its position as the leading broadcaster of American football in the UK and Ireland by signing a new three-year agreement with the NFL. This extension continues a partnership spanning over 30 years, highlighting Sky’s dedication to providing fans with premium NFL content.
Expanded Live Game Coverage Every Sunday
The upcoming NFL season promises an enriched viewing experience, featuring more live games each Sunday than ever before. Sky Sports NFL will offer exclusive primary broadcasts at both 6pm and 9pm time slots, alongside additional simultaneous matches-delivering up to two extra games during the prime-time 9pm window and one more at 6pm.
Unprecedented Access to European-Based Games
This season marks a milestone as all NFL contests hosted in London and across Europe-including inaugural fixtures in ireland and Spain-will be broadcast live on Sky Sports. This expansion translates into nearly a 50% increase in live international game coverage compared to previous years, granting fans unparalleled access to these landmark events.
Extensive Programming Beyond Regular Season Action
- NFL RedZone will continue delivering real-time highlights throughout every game day.
- The full slate of Thursday Night Football, Sunday Night Football, and Monday Night Football matchups will be available without exception.
- The iconic Thanksgiving triple-header remains an integral part of Sky’s schedule.
- Culminating events such as playoffs, Pro Bowl festivities, and Super Bowl LX from Levi’s Stadium in California on February 8 will receive complete live coverage.
- A rich selection of studio shows including Good Morning Football, The Insiders, plus acclaimed documentaries from NFL Films and NBC Sports like Pro Football Talk, further enhance fan engagement.
Diverse Viewing Platforms for Maximum Accessibility
The increased volume of games won’t be confined solely to Sky Sports NFL; broadcasts will also span SS+ channels along with other mixed platforms. Since its launch in 2020 as the first dedicated international channel focused exclusively on American football,this network has become an essential destination for fans throughout the entire season until Super Bowl LX concludes it all.
NFL’s Growing Popularity Evident Across UK & Ireland Audiences
The rising enthusiasm for American football is clear: recent figures reveal that Super Bowl LVII drew record-breaking viewership numbers through Sky Sports channels-a testament to how rapidly interest is expanding among sports fans across Britain and Ireland. This extended deal aims to build upon that momentum by offering even broader access than ever before.
“The UK remains one of our most notable international markets,” stated gerrit Meier, Managing Director of NFL International. “Our ongoing partnership with Sky has been crucial in growing our footprint here; this new agreement enables us to deepen fan connections through unmatched content.”
“With more games scheduled than any prior season,” added Jonathan Licht from Sky’s executive team,”we’re thrilled about delivering outstanding value while solidifying our role as home for premier NFL coverage.”
A Thrilling Season from Opening Kickoff Through The Championship Game
The campaign launches September 4th with expert commentary teams ready to elevate viewer experience during every pivotal moment-from kickoff through playoffs culminating at Super Bowl LX held near San Francisco Bay Area.
- An extra early evening game each Sunday at 6pm;
- An increase by one or two simultaneous late evening (9pm) matchups;
- Total inclusion of all European-hosted fixtures;
- No missed action during weekly primetime nights (Thursday/Sunday/Monday);
- NFL RedZone continuous highlight coverage;
- A full Thanksgiving triple-header lineup;
- Total playoff immersion plus pro Bowl & Super Bowl LX broadcast;
- Diverse programming including popular studio shows & documentaries from trusted sources like NBC Sport/NFL Films;
