National Women’s Soccer League Forms Influential Advisory Board to Propel Future growth
harnessing Leadership and Celebrity Influence to Boost the NWSL
Under Jessica Berman’s guidance as 2022, the National Women’s Soccer League has witnessed notable growth and heightened public attention. To capitalize on this upward trajectory, the league has established a distinguished advisory board featuring prominent athletes, investors, and cultural figures. This group will meet twice annually starting next year to develop strategies focused on marketing innovation, brand enhancement, fan engagement, and initiatives centered around player welfare.
Navigating Attendance Fluctuations Amid Expanding Franchise Value
The 2025 season showcased 14 active teams with a combined valuation approaching $2 billion-highlighting the league’s expanding economic influence.With new franchises launching in Boston and Denver in 2026, this figure is projected to climb further. however, despite these financial gains, attendance at matches declined by roughly 5% last season. The newly formed advisory board aims to reverse this trend by introducing fresh tactics designed to maintain fan enthusiasm while attracting broader audiences.
A Panel Composed of Sports Icons and Cultural Trailblazers
The advisory council includes up to two delegates from each club-ranging from owners and legendary athletes to community leaders-all united by thier dedication to advancing women’s soccer.Among its notable members are Eli Manning-the former NFL quarterback who holds minority ownership in Gotham FC; NBA hall of Famers Magic Johnson (Washington Spirit) and Grant Hill (Orlando Pride); along with baseball legend Ken Griffey Jr., an investor in seattle Reign FC.
Adding invaluable insight from within women’s sports are WNBA star Sabrina Ionescu representing Bay FC ownership alongside celebrated former soccer stars Alex Morgan (San Diego Wave FC), Brandi Chastain (Bay FC), and Julie Foudy (Angel City FC). Their collective expertise enriches discussions around athlete advancement both on the pitch and beyond.
driving Player growth & Amplifying Brand Presence Through Collaboration
This advisory board will actively engage in league promotions via interviews and social media partnerships aimed at elevating NWSL’s visibility across multiple channels. Beyond publicity efforts, members will mentor current players by offering career advice while facilitating introductions with potential sponsors or investors eager to support professional women’s soccer.
“Joining this Advisory Board is a privilege,” stated Eli Manning. “It gives me an possibility to help build a league that inspires communities nationwide while empowering female athletes both during their careers-and after.”
A Collective Vision: Empowering Women’s Soccer as a Social Movement
Alex Morgan highlighted that this group represents more than athletic excellence: “This Advisory Board brings together individuals who deeply believe not only in women’s soccer as a competitive sport but also as an influential social movement.” She expressed pride in contributing toward creating new opportunities for players alongside enriching experiences for fans globally.
The Path Forward: enhancing Impact Within Global Sports Culture
The creation of this high-profile council underscores the NWSL’s commitment not just toward commercial achievements but also cultural relevance amid worldwide efforts promoting gender equity in sports. As professional women’s leagues continue gaining momentum-with recent data revealing viewership increases exceeding 20% annually-the NWSL positions itself at the forefront through visionary leadership collaborations like this one.
