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Take Charge of Your Feed: How Threads’ New ‘Dear Algo’ AI Lets You Customize Your Experience

Introducing “Dear Algo”: Revolutionizing How You Customize Your Social feed on Threads

Threads,the social network owned by Meta,has launched an innovative AI-powered feature named Dear Algo,which empowers users to take direct control over the content appearing in their feeds. Unlike conventional algorithms that passively curate posts,this tool lets individuals actively specify topics they want to see more or less of for a limited time,enhancing personalization in a fresh and dynamic way.

How Users Can directly Influence Their Feeds with “Dear Algo”

Activating dear Algo is straightforward: users compose a public post beginning with the phrase “dear Algo,” followed by their specific content preferences. For example,someone interested in sustainability might write: “Dear Algo,show me more posts about renewable energy.” After posting this request, Threads adapts the user’s feed accordingly for three days, reflecting these temporary interests.

The Power of Public Requests to Foster Shared discovery

A distinctive element of dear Algo is its transparency-requests are publicly visible on Threads. This openness allows othre users to view and even repost these requests for themselves. While some may prefer private customization options, Meta highlights that this communal approach encourages interaction and helps people discover new topics through collective preferences rather than isolated filtering.

Threads Dear Algo interface

Image Credits: Meta

A Distinctive advantage in Real-Time Feed Personalization

This ability to temporarily steer feed content distinguishes Threads from competitors like X and Bluesky, which currently offer only basic controls such as “Not Interested” buttons. By allowing immediate adjustments based on current interests-whether following breaking news or tuning out shows one hasn’t caught up on yet-Threads aims to create a platform experience that feels responsive and timely.

“Threads keeps you connected with what matters right now,” states Meta. “Since your priorities can change rapidly throughout the day, your feed should adapt just as quickly.”

The Geographic Rollout of Dear Algo So Far

The feature is currently available in select markets including the United States, australia, New Zealand, and the United Kingdom. Expansion plans are underway as user feedback guides enhancements before broader global deployment.

User interacting with Dear Algo on Threads app

Image Credits: Meta

User Engagement Surges Highlighting Threads’ Growing Popularity Over Rivals

The launch of Dear Algo coincides with remarkable growth metrics showing Threads’ expanding mobile audience surpassing key competitors. As of early 2026 data indicates approximately 141.5 million daily active mobile users worldwide engage with Threads-a figure exceeding X’s reported 125 million daily active mobile users during the same timeframe.

  • This growth reflects strong adoption across both iOS and android platforms despite X maintaining leadership among desktop web users.
  • The introduction of real-time customization features like Dear Algo likely boosts engagement by catering directly to shifting user interests across diverse groups.
  • Sectors such as live sports commentary and entertainment updates particularly benefit from this personalized approach due to their fast-paced nature.

the Future Landscape: AI-Driven Personalization Shaping Social media Experiences

The emergence of AI-based tools like Dear Algo signals an evolving trend where social media platforms increasingly prioritize giving individuals greater influence over their digital environments while simultaneously nurturing community connections. By combining personal preference input with public sharing mechanisms, a platform like Threads not only enhances relevance but also cultivates vibrant spaces where discovery unfolds naturally through shared engagement rather than algorithmic isolation.

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