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Walmart-Backed Fintech OnePay Poised to Transform Banking with Game-Changing Crypto Integration, Sources Say

OnePay Ushers in a New Chapter for Digital Finance with Cryptocurrency Integration

Expanding the Financial Services Landscape

Owned predominantly by Walmart, OnePay has progressively broadened its financial product lineup to encompass credit and debit cards, high-yield savings accounts, buy now, pay later options, and a digital wallet equipped with peer-to-peer payment features. This extensive range positions OnePay as a formidable player striving to deliver an all-encompassing financial platform tailored for American consumers.

Seamless Access to Cryptocurrency Trading and Custody

This year marks a pivotal advancement as OnePay prepares to embed cryptocurrency trading and custody services directly into its mobile app. Users will soon have the ability to purchase, store, and manage leading cryptocurrencies like bitcoin and ether through collaborations with crypto infrastructure providers such as Zerohash. This move underscores OnePay’s dedication to integrating digital assets into everyday financial transactions.

The Role of Crypto in Shaping OnePay’s Future

The integration of cryptocurrency aligns perfectly with OnePay’s vision of becoming an “everything app,” inspired by global platforms like WeChat. By allowing users to effortlessly convert thier crypto holdings into cash within the app itself, customers can make purchases at Walmart stores or pay off card balances using their digital currencies-effectively merging conventional retail experiences with blockchain technology.

The Growing Momentum of Crypto Adoption Among Financial Giants

The U.S. financial sector is rapidly embracing cryptocurrencies amid evolving regulatory frameworks. Institutions that were once cautious are now actively rolling out crypto-related services; for instance, Morgan Stanley plans to offer retail clients access to cryptocurrencies via its E-trade platform starting next year-a clear indicator of mainstream acceptance gaining traction.

“The adoption of cryptocurrency trading by established banks reflects increasing trust in digital currencies as integral components of modern finance.”

Zerohash: A Pillar in Crypto Market Infrastructure

Zerohash has secured notable backing from top-tier financial entities including Morgan Stanley and Interactive Brokers-raising $104 million recently-to enhance its position as a vital bridge connecting banks and brokers worldwide with cryptocurrency markets.

OnePay’s Rapid Rise Among Leading Finance Applications

Even prior to launching crypto capabilities, OnePay had already captured substantial user interest: it currently holds the fifth spot on Apple’s App Store ranking for free finance apps. Remarkably, this places it ahead of well-known competitors such as JPMorgan Chase, Robinhood, and Chime. Notably, most apps ranked above-including PayPal’s Venmo service and cash App-already provide some form of cryptocurrency functionality.

A Distinct Edge through Walmart’s Vast Network

A key driver behind OnePay’s swift growth is its deep integration within Walmart’s expansive retail ecosystem. With nearly 150 million Americans shopping weekly across Walmart’s physical locations and online channels nationwide in 2024 alone, onepay benefits from unmatched distribution opportunities that few rivals can replicate.

An Independent Platform Serving Diverse Audiences Nationwide

Although closely linked with Walmart shoppers’ habits,OnePay operates autonomously from the retailer itself. This strategic independence enables it not only to cater effectively to millions within Walmart’s customer base but also extends its reach toward underserved populations often neglected by traditional banking systems across the United States.

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