Bending Spoons to Acquire AOL in a $2.8 Billion Transaction
Transforming a Historic Internet Icon
Bending Spoons, a leading European mobile app creator, has finalized plans to acquire AOL from Yahoo, which is currently held by the private equity firm Apollo. This important purchase is supported by $2.8 billion in debt financing arranged by Bending Spoons to complete the deal.
The transaction is expected to close before year-end, subject to standard regulatory approvals and customary closing conditions.
Breathing New Life into a Classic Email Platform
Luca Ferrari, CEO and co-founder of Bending Spoons, described AOL as “a legendary brand with considerable untapped opportunities.” He noted that AOL continues to rank among the top ten global email providers, serving roughly 8 million daily active users and 30 million monthly active users worldwide.
Ferrari stressed their long-term commitment: “Bending Spoons has never sold any company it acquires. We intend to be steadfast stewards of AOL’s future and are excited about enhancing its offerings for loyal users over many years.”
AOL’s Journey: From Internet Pioneer to Strategic Acquisition
AOL was once synonymous with early internet culture-its iconic email service and the famous “You’ve Got Mail” alert sound became cultural touchstones during the dot-com boom. Over time, ownership shifted multiple times: Time Warner controlled it from 2001 until 2009; Verizon Communications then acquired it from 2015 through 2021.
Recent Ownership Changes Mirror Industry Evolution
- The sale by Yahoo follows months of speculation after reports emerged earlier this year valuing negotiations near $1.4 billion.
- This acquisition reflects an industry-wide pattern where established tech platforms are consolidated under new leadership focused on innovation-driven revitalization strategies.
Bending Spoons’ Growing Presence in U.S.-based Digital Services
This acquisition expands Bending Spoons’ portfolio of American technology brands alongside recent purchases such as Vimeo-a video hosting platform-Evernote-the widely used note-taking submission-and Meetup-a social networking site centered on community events.
The company’s approach highlights increasing European investment interest in mature U.S.-originated digital services that maintain strong user bases but require fresh capital injections for modernization amid shifting market dynamics.
Looking Ahead: merging Innovation with Legacy Strengths
“Our vision extends beyond preserving what made AOL iconic; we aim to evolve it into a cutting-edge communication hub designed for today’s interconnected world,” shared insiders involved in integration efforts.
Having peaked during the late-1990s internet surge more than two decades ago, AOL now stands at a pivotal moment where strategic investments could restore its relevance within an intensely competitive email landscape dominated by giants like gmail and Outlook-platforms collectively serving billions globally according to recent data from 2024 industry analyses.




