Connor Hayes Assumes leadership of Threads Amid MetaS Strategic Shift

Meta has appointed Connor Hayes,currently serving as Vice President of Product for Generative AI,to lead Threads. This move signals the platform’s transition from being simply an Instagram companion to a standalone social media entity.

The Need for Specialized leadership as Threads Expands

Initially managed by Instagram’s chief Adam Mosseri, Threads has experienced significant growth since its launch in 2023. As it becomes a more integral part of Meta’s portfolio, dedicated leadership is essential to steer its future development and innovation.

User Engagement on Threads Approaches Industry Giants

According to recent figures from Similarweb, Threads is rapidly closing the gap with X in mobile daily active users (DAUs). Currently,Threads attracts around 115 million DAUs on mobile platforms compared to X’s approximately 132 million. This surge underscores the platform’s rising prominence within the competitive social media arena.