Snap’s Acquisition of Saturn Transforms Student Scheduling Experience
Innovating Social Calendars for Students
Snap has recently brought saturn, a calendar app tailored to help students manage their academic schedules and easily share them with friends, under its umbrella. Even though the financial terms remain undisclosed, Saturn will continue operating independently as a standalone application.
Strengthening Snap’s Expertise in Social scheduling
This acquisition adds close to 30 full-time professionals from Saturn to Snap’s team, significantly enhancing Snap’s capabilities in social scheduling technology. While detailed integration strategies have yet to be revealed,Snap plans to creatively embed Saturn’s unique calendaring features within Snapchat’s platform.
A Fresh Take on Academic Timetabling
As launching in 2018, Saturn has redefined customary calendar apps by incorporating a social layer designed specifically for high school and college students. Instead of exchanging multiple screenshots of individual timetables, users can connect directly through the app to view classmates’ courses and extracurricular commitments effortlessly.
Real-Time Coordination for busy Student Lives
The platform goes beyond sharing class times by allowing users to coordinate practice sessions, rehearsals, meetings, games, and other events-offering instant visibility into friends’ availability. This dynamic feature supports better planning among students balancing academics with extracurricular activities.
Saturation Across U.S. Schools & Expanding Horizons
An notable 80% of American high schools currently utilize or support Saturn’s services-a testament to how the app gamifies scheduling into an engaging experience that nurtures authentic connections beyond digital screens.
Leveraging Snap’s global reach-with over 600 million daily active users-the partnership aims to deepen these real-world interactions by weaving social calendaring more seamlessly into Snapchat’s ecosystem.
The Financial Backbone Fueling Growth
- In a significant funding round during 2021, Saturn raised $44 million from leading investors such as General Catalyst and Insight Partners.
- This round also attracted contributions from notable figures including Marc Benioff (Salesforce), Jeff bezos Expeditions, Dara Khosrowshahi (Uber), Ashton Kutcher & Guy Oseary via Sound Ventures.
- This strong financial support enabled rapid expansion across thousands of schools nationwide before joining forces with Snap.
The Future: Bridging Productivity and Social Connection for Students
This collaboration marks a shift toward productivity tools that emphasize social engagement among younger audiences who prioritize both efficiency and community connection. By integrating calendaring features within Snapchat-a platform favored by Gen Z-Snap is set to revolutionize how students organize their daily routines digitally while fostering stronger offline relationships.
“Merging scheduling capabilities with social interaction is shaping the future of educational technology,” industry experts note about this trend toward immersive student experiences powered by platforms like Snapchat combined with specialized apps such as Saturn.”
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