Starbucks Launches Protein-Boosted Cold Foam and Latte Selections
Starbucks is broadening its beverage lineup by introducing a series of protein-fortified drinks, catering to the increasing number of health-focused customers seeking nutritious options. Beginning September 29, patrons can indulge in protein-enriched cold foam and lattes crafted to aid muscle recovery and enhance feelings of fullness.
The Surge in Demand for Protein-Enriched Drinks
Across the United States, interest in protein-rich consumables has escalated significantly. This trend is propelled not only by fitness devotees but also by individuals managing weight with GLP-1 medications like Ozempic. Recent market analysis indicates that nearly 33% of American consumers preferred high-protein products as of early 2025, marking a substantial rise from just under a quarter three years earlier.
Robust Protein Levels for On-the-Go Nutrition
The newly introduced Starbucks beverages pack a powerful protein punch: incorporating the protein cold foam into a grande-sized drink delivers between 19 and 26 grams of protein, while their grande-sized protein latte boasts an remarkable range from 27 up to 36 grams per serving. These figures position these drinks as convenient nutritional solutions for busy lifestyles.
Diverse Flavor Profiles Designed to Delight Every Taste Bud
The expanded cold foam selection features an exciting new banana flavor alongside established favorites such as vanilla, matcha, chocolate, brown sugar, salted caramel, and classic plain varieties. Additionally, beloved seasonal flavors like pumpkin spice will make their anticipated return during appropriate periods.
The Evolution and Popularity of Cold Foam at Starbucks
As its introduction nationwide in 2018, cold foam has become one of Starbucks’ most popular customizations-currently appearing on roughly one out of every seven beverages ordered. Its ascent coincided with iced coffee surpassing hot coffee sales year-round at many locations.
Creating Protein lattes with Freshly Prepared Milk Blends
Baristas prepare these innovative lattes by blending unflavored protein powder into freshly steamed 2% milk each day to produce “protein-enhanced milk.” This specially crafted base serves not only as the foundation for the new lattes but will soon be offered as an add-in option across other menu items-providing customers greater freedom to personalize their drinks.
A Timely Introduction Amidst Unprecedented Sales Growth
This launch follows Starbucks’ record-breaking week at U.S.-operated stores-a milestone driven largely by strong enthusiasm for seasonal offerings such as pumpkin spice lattes during fall months. The success highlights CEO Brian Niccol’s focus on invigorating Starbucks through inventive menu expansions that align with evolving consumer preferences today.
