Everstone capital Combines Wingify and AB Tasty to Build a $100M+ Digital Experience Leader

Everstone Capital,a leading private equity investor,is spearheading the integration of India-based Wingify-known for its expertise in website optimization through A/B testing-with France’s AB Tasty,a prominent player in experimentation and personalization software. This merger aims to establish a digital experience optimization powerhouse exceeding $100 million in annual revenue, just one year after Everstone acquired majority ownership of Wingify for $200 million.

A Worldwide Presence Serving Thousands of Clients

The unified company will support over 4,000 clients globally and generate revenues surpassing $100 million each year. Approximately 90% of this income is projected to come from the U.S. and European markets. operating across North America, Latin America, Europe, and Asia-Pacific regions, the organization will maintain diverse teams worldwide. Sparsh Gupta, co-founder of Wingify, has been named CEO of the combined entity while Everstone remains its principal institutional shareholder.

Leadership Team Combining Expertise From Both Firms

• Sparsh Gupta (Wingify) – Chief Executive Officer
• Ankit Jain (Wingify) – Chief Product & Technology Officer
• Rémi Aubert (AB Tasty) – Chief Customer & Strategy Officer
• Alix de Sagazan (AB Tasty) – Chief Revenue Officer

This leadership lineup reflects a collaborative approach uniting two former competitors under one shared vision for innovation.

The Strategic Vision: AI-Enhanced Growth and Platform Synergy

This merger aligns with an industry-wide movement toward consolidation among digital experience platforms as companies seek integrated AI solutions that streamline marketing and product workflows without juggling multiple vendors. The new entity plans importent investments in AI-driven features while ensuring current customers enjoy uninterrupted service during initial integration phases. Over time, it intends to expand platform capabilities progressively.

Sparsh Gupta emphasized that this union focuses on long-term value creation through innovation rather than cost-cutting or workforce reductions; both companies remain profitable independently.

Capital Injection Facilitates Simplified Ownership & Unified Progress Roadmap

Everstone is providing ample fresh funding aimed primarily at restructuring AB Tasty’s capitalization table to enable seamless integration under one platform umbrella. Although precise financial terms are confidential, the deal includes cash components alongside equity rollovers allowing existing leaders to retain stakes within the merged business.

A Global Workforce Headquartered in New Delhi With Expanding International Footprint

The combined team will number close to 800 employees spread across eleven offices worldwide; about 350 staff members will be located outside India. Despite extensive operations spanning Europe and North America among other regions,the headquarters remain anchored in New Delhi-highlighting India’s rising status as an influential technology hub driving global SaaS innovation.

Diverse Industry Reach Demonstrates Strong Market Penetration

• Wingify: Founded in 2010 by Paras Chopra and Sparsh Gupta; flagship product VWO supports more than 3,000 brands including Expedia Group,nike’s e-commerce division ,and Singapore Airlines across sectors like e-commerce SaaS travel;
• AB Tasty: Established in Paris since 2014; serves over 1,000 clients such as Decathlon & Allianz focusing on experimentation tools that boost user engagement;

Tapping Into Competitive Markets With Enhanced Offerings

This merger positions the new company alongside major competitors like Optimizely and Adobe Experience Cloud by expanding presence especially within European markets while enriching product suites covering feature delivery systems plus AI-powered personalization technologies-pending regulatory approvals customary for deals of this scale.

“Together VWO [Wingify] and AB Tasty provide some of today’s most comprehensive digital experience solutions,” said Sandeep Singh from Everstone Capital regarding their combined market potential.”

M&A Trends Reflect Growing Private equity Influence In Enterprise SaaS Consolidation

This transaction exemplifies broader industry trends where private equity firms increasingly drive mergers designed to build scalable platforms equipped with advanced artificial intelligence capabilities.A recent report noted Q1-2024 saw approximately 310 enterprise SaaS deals valued near $75 billion globally-a quarter-over-quarter increase exceeding 20%, with private equity responsible for nearly two-thirds of these transactions.

A Commitment To Innovation And Balanced Governance

• Main Control by Everstone: Post-merger governance includes five-to-six board seats featuring representatives from everstone Capital along with independent directors ensuring balanced oversight;
• An Advisory Board: Industry experts will offer strategic guidance supporting accelerated growth trajectories;
• No Planned Layoffs: the focus remains firmly on value creation rather than cost rationalization;