Skims partners with League One Volleyball to Elevate Women’s Sports
Innovative Collaboration in Women’s Athletic Apparel
Skims, the influential brand co-founded by Kim Kardashian and swedish entrepreneur Jens Grede, is making a significant move into women’s sportswear through a new partnership with League One Volleyball (LOVB). this collaboration appoints skims as the official provider of loungewear, intimates, and sleepwear for the fast-expanding volleyball league. Financial terms of this deal have not been disclosed.
League One Volleyball: Shaping the Future of American Volleyball
Since its inception in 2020, LOVB has rapidly grown into the largest network of youth volleyball clubs across the United States. Earlier this year, it launched a professional league designed to boost volleyball’s visibility nationwide. The sport is witnessing remarkable growth; for instance, NCAA women’s volleyball viewership on ESPN increased by 41% during the 2024 tournament season compared to previous years.
The Rising Popularity of Volleyball in America
Volleyball is increasingly being hailed as one of America’s fastest-growing sports leagues. In 2023 alone, over 95,000 fans packed into a match between Texas Longhorns’ women’s team and Florida Gators at an indoor stadium-setting a new attendance record for any women’s sporting event in North America. Additionally, last year’s NCAA Women’s Volleyball tournament amassed more than 1.5 billion minutes watched across multiple broadcast platforms.
A Visionary Approach Behind Skims’ Engagement
“This partnership represents an exciting fusion of fashion culture and athletic excellence,” explained Jens Grede, CEO and co-founder of Skims. Beyond supplying apparel collections tailored for athletes’ lifestyles, Skims intends to actively participate in athlete-centered events and community programs that amplify female athletes’ voices at all levels.
“Our goal is to inspire confidence and empower players both on court and off through innovative designs paired with compelling storytelling,” emphasized Kim kardashian, Chief Creative Officer at Skims.
A Holistic Commitment Extending Past Apparel
The alliance goes beyond clothing lines; it supports grassroots initiatives nurturing emerging talent while highlighting professional players who are shaping volleyball’s future landscape nationwide. This comprehensive strategy aligns perfectly with Skims’ broader mission promoting inclusivity within women’s sports-a focus they have recently intensified alongside partners like Nike.
The Expanding Market Landscape for Women’s Sportswear Brands
This collaboration emerges amid fierce competition among top activewear brands targeting female consumers globally. Industry leaders such as Lululemon Athletica Inc., Alo Yoga, Vuori Holdings Corp., along with Nike-Skims partnerships are competing vigorously within this booming sector projected to surpass $220 billion worldwide by 2027 according to recent market analyses.
Media Rights Deal Amplifies League One Exposure
In May 2024 ESPN secured exclusive broadcasting rights for League One professional matches-significantly increasing visibility for athletes and sponsors alike. Michelle McGoldrick from LOVB described teaming up with Skims as “a landmark moment” poised to elevate talented players into household names while inspiring future generations across the country.
- Largest youth volleyball network: LOVB connects thousands of clubs nationwide fostering grassroots advancement opportunities.
- NCAA viewership milestones: Over one billion minutes streamed during recent tournaments underscore surging fan engagement levels.
- Diverse product offerings: from intimate apparel to sleepwear designed specifically around active lifestyles highlights innovation led by Skims.
- Cultural influence: Collaborative storytelling campaigns celebrate female empowerment beyond athletic achievements alone.
The Road Ahead: Empowering women Through Sport & style Innovation
this strategic alliance between Skims and League One Volleyball exemplifies how fashion brands can play transformative roles within emerging sports ecosystems-leveraging cultural relevance while driving commercial success together. with U.S.A Volleyball reporting over two million registered participants today-and participation rates climbing steadily-the timing couldn’t be more ideal for partnerships focused on empowerment through performance-driven apparel combined with authentic community engagement efforts that resonate deeply among female athletes everywhere.
